Who We are


Phenomenon Media is a nationally recognized 501(c)3 non-profit organization dedicated to producing transmedia content, implementation methodologies, and data analysis for world changing programs, technology disruptors, and emerging arts projects at every level of community engagement.


Our Board of Directors


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ALTHEA CAPRA is a live experience designer, content strategist, filmmaker, writer and vocalist. A determined innovator and problem solver, Althea’s passion for media is rooted in the firm belief that story is the most potent technology in existence. While studying Film & Television Production at USC School of Cinematic Arts, Althea also worked to create card games and transmedia engagement strategies for environmental and agricultural education. She ideated the first hands-on ARG development class for undergraduates at USC with Jeff Watson, designed materials for teaching HTML code out of craft foam at a kitchen table, conducted research on crowdsourcing under Geoff Long at the Annenberg Innovation Lab, and designed an ARG composed of tiny glowing vials stuffed with handwritten and illustrated diary entries.

CHRISTOPHER SIBLEY is a storyteller from Alpine, Texas who earned his MFA from the Peter Stark Producing Program at the University of Southern California School of Cinema. His passion for all aspects of creative process has lead him to become a multihyphenate from preproduction to post. Through his company, Papalote Productions, he freelances on features, shorts, music videos, commercials, documentaries, and virtual reality experiences. Currently, he is consulting for Mack Sennett Studios, writing and producing short VR experiences for CREATE Advertising (known for Sony’s The Walk experience), and teaching Casey Affleck how to both conceptualize and shoot live action VR. 

MONICA RAMSY is a recent alumna of University of Southern California with a deep, abiding passion for storytelling, community organizing, and education. During her time at USC, Monica studied gender studies and natural sciences, founded Interstitia, an arts-meets-activism collective, worked as a Harnisch Foundation scholar for USC Annenberg, and conducted research for thanatologist Dr. Diana Blaine. At USC, she also met the love of her life--her kitten Moxie. As a second-generation Egyptian American woman, Monica is particularly passionate about anti-oppression work that focuses on the intersections between sexual health and mental health in communities of color. She is currently working as a sexual health educator for Planned Parenthood Los Angeles and as a researcher at UCLA's Iris Cantor Women's Health Research Education Center; simultaneous to this work, she is also making arrangements to move Bay-ward, where she will pursue her JD from UC Berkeley School of Law starting in fall 2016.


TRACY FULLERTON is Director of the joint USC Games Program, Associate Professor and Chair of the Interactive Media & Games Division of the USC School of Cinematic Arts, and Electronic Arts Endowed Chair of Interactive Entertainment.Before joining the USC faculty, she founded and was president of the interactive television game developer, Spiderdance. Prior to that Fullerton was a producer and creative director at the New York design firm R/GA Interactive. At R/GA Interactive, she created games and interactive products for many clients, including Sony, Intel, Microsoft, AdAge, Ticketmaster, Compaq, and Warner Bros. Fullerton's work has received numerous industry honors including Time Magazine’s Best of the Web, best Family/Board Game from the Academy of Interactive Arts & Sciences,and the Hollywood Reporter’s Women in Entertainment Power 100.

ELAN LEE is Founder of the Kickstarter record-breaking card game venture,Exploding Kittens. Lee has served as Chief Design Officer for Xbox Entertainment Studios and founded Fourth Wall Studios, a transmedia production company where he worked as Chief Creative Officer. Before that, Lee was co-founder and Vice President of Design for 42 Entertainment, where he championed some of the most influential titles in transmedia: I Love Bees for Halo 2 and Year Zero for Nine Inch Nails. Lee is a transmedia pioneer, heralded as the godfather of digital storytelling. He has won awards for Best Web Game of the Year, Best Advertising Campaign of the Year, Best Idea of the Year, the Indiecade Festival of Independent Games “Trailblazer” award, and an Emmy for Original Interactive Programming.

SUZETTE SOUCIE is a growth technologist, strategist and designer for women business enterprise development.  Her work in entrepreneurial ventures has resulted in some of the biggest wins for for up and coming women owned companies, and topped 1 billion dollars in contract acquisitions for 2014.  In her free time, Suzette plays with code, rows on Lake Austin, and revels in collaborating with extraordinary friends and colleagues on film, storytelling, STEM, and performance art projects for social good.

AMY ALLISON is a self-proclaimed video game industry evangelist. She is Vice President and Co-Owner of Fat Droid, a company specializing in multimedia and interactive campaigns for a wide variety of entertainment clients. FatDroid has 30 collective years in video game advertising, broadcast promotion, and music video production. One of the company goals is to make ad agency services available and affordable to Indie Game Developers and Interactive Entertainment Start-ups. She also works as Vice President on the Women in Games International (WIGI) executive board. With WIGI, Allison organizes events and panels for the public and to enhance the careers of industry professionals. She has also teamed up with the Girl Scouts of the Greater Los Angeles to create a badge for video game development. Additionally, as "Angry Nirds", she is a partnership representative for her roller derby league, Angel City Derby Girls.

JEFF WATSON is an artist, designer, and Professor of Interactive Media and Games at the University of Southern California School of Cinematic Arts. Watson specializes in transmedia storytelling, alternate reality games, data visualization, and DIY filmmaking. He has consulted and produced commissioned work for a variety of institutions and companies, including the Tiltfactor, BMW Mini, the 5D Institute, Boeing, and Intel. Watson's pervasive game and doctoral research project, Reality Ends Here, won the Impact Award at the 2012 IndieCade Festival. Additionally, his theory-practice work has received coverage from Kill Screen, Wired, ARGNet, Fast Company (Co.Exist), G4TV, Engine29, Culture Hacker, and Henry Jenkins, among others. Watson's writing has appeared in various publications, including the International Journal of Learning and Media (MIT Press), the Journal of Transformative Works and Cultures, Confessions of an Aca/Fan,, and In Media Res.

Apply for Sponsorship

Individuals and organizations are invited to submit applications for co-production and fiscal sponsorship on an open calendar basis.

Our Board of Directors & Advisors selects and guides Phenomenon sponsored projects from submitted applications.

Selection criteria is based upon project significance with respect to Phenomenon’s mission to establish humanitarian, environmental, social justice, and education initiatives with measurable qualitative and quantitative impacts that utilize the power of transmedia methodologies.

For more information about our fiscal sponsorship program or to submit a project for consideration, please send an inquiry through our contact page.